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Should You Hire a Contract Manufacturer? May. 11, 2021
"I'm a retired engineer who is spending his Golden Years designing new household products. "I've obt... Read More
The Pros and Cons of Affiliate Programs Mar. 23, 2021
"I have a small line of consumer products that I promote mostly from our company website. "A number ... Read More
Your Consumer Behavior Is Keeping You Broke Oct. 17, 2019
Do you know what I love? Walking into my supermarket the day after Thanksgiving and hearing the best... Read More
Do You Really Need a Business Plan? Oct. 01, 2019
"I am new to this country and am taking a class in the evenings on how to start my own business. I u... Read More
Oklahoma Lawsuit Offers Hope for Justice and Change in the Opioid Epidemic May. 31, 2019
The nation's first opioids trial against a drug manufacturer opened this week in Oklahoma, offering ... Read More
Sandy Hook Parents Might Finally Break the Gun Industry's Immunity Shield Apr. 23, 2019
Toymakers whose toys injure kids can be sued. Carmakers that put dangerous cars on the highways and ... Read More
Are You a Maturepreneur? Apr. 23, 2019
Millions of baby boomers are leaving corporate America, but few are ready to retire. The solution fo... Read More
When the Telephone Stops Ringing Dec. 11, 2018
"I run a small service business. The past several months I've been busy enough, but I'm getting a lo... Read More
Don't Undersell Yourself: Claim Your Hard-Earned Commission Nov. 29, 2018
Q: I've been a top sales representative in every job I've had, and I have worked in fields were the ... Read More
How to Navigate Negative Campaign Ads Oct. 25, 2018
For voters, this is the cruelest season. Negative ads are filling radio and TV airwaves, dominating ... Read More
The 'Magnificent 7' Marketing Tools for Professionals Oct. 16, 2018
"I was laid off from a large law firm earlier this year. After several failed attempts to find a job... Read More
Building Your Business, One Square At a Time Sep. 25, 2018
"I was laid off from a corporate management job last year. Having decided not to return to corporate... Read More
School Customers Mar. 31, 2018
The other night, I attended a branding session for my school district. Yes, branding. A letter went ... Read More
Propel Your Small Business Forward: An Interview With Whitney Keyes Dec. 12, 2017
Whitney Keyes is a forward-thinking marketing consultant to thousands of businesses around the world... Read More
Building Your Marketing Brain Jun. 06, 2017
My guest columnist this week is Randye Spina of Affordable Marketing Solutions in Fairfield, Connect... Read More
Selling Out of State Jul. 03, 2016
Ms. Lank: I recently read one of your columns in the paper. R and M.T. wrote that they inherited a p... Read More
Can't Remove the Carpet Stain? Cut it Out! Jun. 20, 2016
DEAR MARY: How can I fix carpet that has bleach spots on it? I tried using a fabric pen that's about... Read More
Woodstock for Internet Retailers Jun. 14, 2016
Since 2008, when eBay stopped its annual eBay Live! trade show, internet retailers — retailers... Read More
Pleased to Not Meet You Feb. 18, 2016
Would you like to meet me? It would be a dream come true, right? Imagine sitting toe-to-toe with on... Read More
Coca-Cola Has a Scientific Word or Two for You in Defense of Sugary Beverages Aug. 21, 2015
Last week, I bemoaned the seemingly infinite amount of conflicting information that exists in this n... Read More
