In January, ABC Entertainment president Channing Dungey told a Television Critics Association session in Hollywood that she wanted to retool ABC programming to include more shows for Trump-voting segments of the population: men, rural America and working-class families.
"If we're talking about diversity and inclusion, I want to make sure we're inclusive of everyone," she declared. "When you think about the name, we're the American Broadcasting Company."
We've seen this movie before. The commitment to wholesome values is perhaps the emptiest statement in Hollywood.
This month, she broke that campaign promise like a politician by canceling the Tim Allen sitcom "Last Man Standing," a show appealing directly to that Trump electorate. A Change.com petition protesting the move has nearly 300,000 signatures. Allen tweeted that he was "stunned and blindsided" by the bad news.
Why was Allen fired?
The show didn't have a ratings problem — it averaged 6.4 million viewers this season, and that should be graded upward on a curve, since the show aired on Friday and the overall Friday audience is typically smaller than other weeknights. Dungey said the job of a programming executive was "managing failure," but this wasn't a failure. "It was a steady performer," she admitted. However, she added, "Once we made the decision not to continue with comedy on Friday, it was just kind of that's where we landed."
Instead, they're moving in the drama "Once Upon a Time," which averaged 3.2 million viewers this year, or half of Allen's number. In the second hour, ABC is eventually placing its show "Agents of S.H.I.E.L.D.," which this season averaged 2.3 million viewers.
What about Saturday to Thursday? Apparently, there wasn't a slot on ABC prime time for Allen's show.
What constitutes a success at ABC? Dungey declared herself "optimistic and excited" about a third season of "Quantico," which, according to creator Joshua Safran, is opposed to "Trumpian instincts." The series just concluded with a plot that the Trump-like president wanted to merge the FBI and CIA into one giant agency and was exposed as a tool of the Russians. And the ratings? This cartoonish liberal claptrap averaged 2.7 million viewers this season, just over a third of Allen's total. It was renewed.
These surviving shows with mediocre ratings are owned by ABC. That means there are business reasons for Allen's show to be dismissed, since it's owned by 20th Century Fox. But it's the second-highest-rated ABC sitcom behind "Modern Family," which is also owned by Fox. (This season, it was ABC's third most watched scripted series behind "Modern Family" and "Grey's Anatomy.") But ABC is keeping Fox-owned "Fresh Off the Boat," which on Tuesday night drew less than 4 million viewers. Pro "diversity" ABC wasn't going to cancel an Asian-American sitcom — one with an episode last November during which a character proclaimed, "This country was founded by illegal immigrants," meaning the Pilgrims landing at Plymouth Rock.
ABC also claims it is renewing these less-popular shows due to "critical acclaim," and that's one way Hollywood liberals can cite liberal TV critics in defense of their decisions. Tim Allen is not a critic's darling. They dismissed this show as retreading his 1990s ABC smash "Home Improvement."
So if Tim Allen's hit show is produced by Fox, why can't Fox pick it up? Deadline reported that Fox isn't airing traditional multicamera sitcoms anymore and is leaning toward "edgy" comedies to try to attract younger viewers. Fox only had two weeknight sitcoms this season, both of which struggled: the beyond crass "The Mick" (2.9 million average viewers) and "Brooklyn Nine-Nine" (2.1 million average viewers). Both were renewed.
Looking at all this, you can see why Tim Allen is stunned ... and why it's easy to think that a pro-Trump TV star is suddenly out of fashion largely for reasons that have nothing to do with ratings or business.
L. Brent Bozell III is the president of the Media Research Center. Tim Graham is director of media analysis at the Media Research Center and executive editor of the blog NewsBusters.org. To find out more about Brent Bozell III and Tim Graham, and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate webpage at www.creators.com.