Think Pink: Breast Cancer Awareness Month

By Sharon Mosley

September 29, 2008 6 min read

It's October, which in the fashion world means it's time to consider pink. With everything from pink purses to pink toenails, companies are supporting breast cancer awareness month by donating a portion of proceeds from their fashion and beauty products to various breast cancer research groups.

Now is the perfect time to stock up on these great goodies and support the girls at the same time! Choose pink, and you can get your holiday gift shopping done early.

— The Pink Party Dress: Shop for a dress and shop for a cure. will be donating 20 percent of earnings, from the sales of select designer items, to the Susan G. Komen Breast Cancer Foundation. Designer items will include looks by Tara Jarmon, Shoshanna, Nanette Lepore, the eDressMe private collection and more. Visit for more information.

— The Pink Pajamas: Nautica supports breast cancer awareness with its pink collection sleepwear. Look for the pink tags on its fuzzy slippers, knit robes and satin pajama sets. Nautica will donate $100,000 from the proceeds of the pink collection to the Susan G. Komen Foundation. Check out the collection pieces at

— The Pink Perfume: In October, Annick Goutal perfumery honors Goutal, who passed away from breast cancer, with their new perfume Rose Absolue. Thirty percent of sales will be donated to breast cancer research. The perfume is available at Saks Fifth Avenue; a 1.7 oz. bottle of Eau de Parfum Spray is $140.

— The Pink Tank Top: The knitwear company Splendid and Estee Lauder have teamed up to sell a limited edition "World Pink" tank top in a polka-dot design to support Estee Lauder's "World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference" campaign. Five dollars from the sale of each tank top will go to The Breast Cancer Research Foundation, which was established in 1993 by Evelyn H. Lauder. The Splendid pink tank retails for $42. Purchase your tank nationwide at Barneys, Bloomingdales, Nordstrom, Saks Fifth Avenue and

— The Pink Bra: Wacoal continues their ongoing commitment to the Susan G. Komen Foundation with their annual "Support the Girls" program. For every bra purchased form the Embrace Lace and Awareness collections, Wacoal will donate $2 to the Susan G. Komen Foundation. View the bras at

—The Pink Python Purse: Notting Hill Design's CEO Steven Yurisich, who recently lost a family member to cancer, has created a pink python handbag called the Westbourne. Made in Italy, this luxurious top-handle bag retails for $3,642 with 50 percent of the sales going to the Susan G. Komen Foundation. See the purse at

— The Pink Polish: Pink nails are all the rage this year, and OPI has the perfect "Pink of Hearts" nail lacquer, which features a special pink ribbon cap wrap. OPI will make a donation of $25,000 to the Susan G. Komen Foundation. For more information, visit

— The Pink Heel Smoother: Artemis Woman supports the Dr. Susan Love Research Foundation by offering its signature pedicure appliance in pink. In 2007, Artemis Woman gave the Love Foundation over $14,300 from sales of the heel smoother. You can find the heel smoother at, Walmart or Walgreens.

— The Pink Blush: Susan Posnick Cosmetics supports the National Breast Cancer Foundation this month by donating a portion of the proceeds form sales of Colorme mineral blush in peony. View the blush at

— The Pink Powder Puff: Sephora is releasing a limited edition of pink beauty products to raise money for the Breast Cancer Research Foundation. When you purchase certain Sephora products, such as the pocket brush set in metallic pink, one dollar for each product sold will be donated. For more information, visit

— The Pink Bubble Bath: Leave it to Philosphy to come up with a pink-ribbon shower gel that is an all-in-one shampoo, shower gel or bubble bath. One-hundred percent of the net proceeds from this shower for the cure product is donated to the Women's Cancer Research Fund. Purchase for $20 at

— The Pink Beauty Emergency Kit: This is one of my favorites and would make a great gift for any woman on your holiday list. The Limited Edition Pink Ribbon Shemergency Survival Kit features a whole array of "gotta have it" items such as earring backs, double-sided tape or stain remover; it is a great fashion lifesaver. Ten percent of all proceeds will go to the National Breast Cancer Foundation. Buy the kit at for $20.

— The Pink Liplingo: DuWop has joined in the fight this month. A portion of proceeds from the sale of its rose lipstick palette will be donated to breast cancer research. Purchase the lipstick for $32 at

Sharon Mosley is a former fashion editor of the Arkansas Gazette in Little Rock and executive director of the Fashion Editors and Reporters Association. To find out more about Sharon Mosley and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at

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