There's a type of marketing that involves no advertising except word-of-mouth. It depends on having and seeming to guard a cool secret. People want to feel as though they are in on something. The strategy will work for individuals and companies alike as Venus transits Libra. Create an awesome experience, and extend private invitations.
ARIES (March 21-April 19). Your sophistication leads you to understand that what's right for one person doesn't work for all. Staying in line with your own code takes too much energy (and brings too much happiness) for you to be bothered with other people's.
TAURUS (April 20-May 20). Persistence, passion and optimism will be the combination that creates your luck. Winning forces find you irresistible. Decide what you want and they will rally behind you.
GEMINI (May 21-June 21). Lighten up by saying goodbye to worn possessions you don't use anymore. Getting rid of what doesn't bring you joy will make room for what does. As you purge the physical evidence of the past, your mind will follow the trend.
CANCER (June 22-July 22). You'll be in a position to sell an idea or product. First, sell yourself. If you can convince yourself that this is the best thing to solve a problem, you'll have no trouble convincing others.
LEO (July 23-Aug. 22). No matter how many facts support an idea or how much information is available, people will do as they feel. Even the most logical human is still an emotional creature.
VIRGO (Aug. 23-Sept. 22). The fun part about parades, as opposed to, say, a theater, is that the action keeps marching on and it's never the same clown twice. You're in a prime position to watch the parade go by today.
LIBRA (Sept. 23-Oct. 23). You've something of value to give, and you're in a generous mood, too. Negotiations will ensue. Just be sure to leave some "meat on the bone" for you and yours. A truly good deal will feed everyone.
SCORPIO (Oct. 24-Nov. 21). You'll gravitate toward situations and relationships in which you're likely to pick up certain skills along with other perks. The skills will prove to be the most valuable part of the arrangement.
SAGITTARIUS (Nov. 22-Dec. 21). You have an idea that hasn't quite found its best use yet. Experiment. Before it became packing material, Bubble Wrap was marketed as wallpaper. New arenas bring new solutions.
CAPRICORN (Dec. 22-Jan. 19). It's a day for getting organized and being your own project manager. What will it take to pull off the goal? What needs to happen first, second and third?
AQUARIUS (Jan. 20-Feb. 18). It will be nearly impossible to get your work done unless you take precautions against distraction. Turn off your devices, and go somewhere quiet where no one can interrupt you. The world will still be there when you get back.
PISCES (Feb. 19-March 20). Decisions to make, actions to take, conflict to solve — and you can certainly handle it all on your own, although it will be much more fun (and the outcome will be slightly different) if you bring along a trusted sidekick.
TODAY'S BIRTHDAY (Aug. 6). You're full of questions, and the answers will make you laugh, think and learn. Bonus: Asking the right people will get you promoted and paid. There's a mighty blessing in November, a winning ticket in February. March brings a long process in which daily efforts will markedly improve life and, in particular, finances. Cancer and Libra adore you. Your lucky numbers are: 9, 3, 24, 22 and 18.
ASTROLOGICAL QUESTION: "Is 'what have you done for me?' a bad question to ask? I want to give unconditional love, but if that's my rule, I'm never going to get the chance to have what I want out of life. How is a Cancer supposed to balance a caring, nurturing heart with the material and ego necessities of life? I doubt I'll become enlightened during this lifetime, so shouldn't I at least have some moments of selfish fun?"
Of course it's fine to consider what others have done for you. Yes, you should love those who can't return your love, but not exclusively, and sometimes from afar. Don't the people who can love you back and do things for you deserve love, too? And aren't you a person who needs fun? I'm not sure what sort of life you're going for here, Cancer. The life of a monk or a similar spiritual devotee usually comes with the structures and traditions of a particular religion. For those raised in the Free World — who have endless options when it comes to religion, lifestyle, work, relationships and life in general — spiritual evolution takes on a different meaning and dimension. If you're not going to join the monastery, then perhaps you should give yourself more spiritual leeway in light of the complexities of even the simplest modern life.
CELEBRITY PROFILES: When pop artist Andy Warhol suggested that "in the future everyone will be world-famous for 15 minutes," he was making a statement consistent with his Leo nature. Fame-conscious lions love the attention of the spotlight, and they enjoy casting it on others, too. The advent of YouTube has made Warhol's prediction true. Warhol's sun, Mercury, Venus and Neptune were all in creative Leo.
Write Holiday Mathis at [email protected]