Sometimes, I'm amused when people talk about living a "dog's life." Perhaps that's because our little dog has a beautiful home, two caring adults to look after him, regular trips in the car, a big yard to play in, and loving friends and companions, both human and canine.

However, the thing that intrigues me is what speaker/trainer Andrew Wood had to say about his dog. Several years ago, his wife took their sick dog, Winston, to the nearest animal hospital, where they solved his problem and sent him home with some medication.

Later, Andrew and his wife moved roughly 30 miles away and were much surprised when they received mail addressed to "Winston Wood." Andrew points out that he never thought of his dog as having a last name, and he was amazed that somebody would send "junk mail" to him.

However, when they opened the envelope on Winston's behalf, they quickly realized there was no mistake. Inside was a birthday card. Having forgotten Winston's birthday, Andrew rushed to the store and purchased the proper gifts.

Over the following months, Winston and their other dog, Sally, received several additional pieces of mail, all addressed to them personally. There were get-well cards after their shots and Christmas cards. Most amusing, however, was the fact that Winston even received a 1040-DOG form at income tax time.

Andrew told his insurance company that his dog got better treatment than he did because the insurance company only contacted him when it was time to renew the premium. Today, even though they live 30 miles from the animal hospital, they drive past some 20 veterinary clinics to get this special service.

Message: If business is not good, give your customers the treatment Winston is receiving, and I'll see you at the top!

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