Joseph Weider was a Canadian bodybuilder, visionary and entrepreneur who changed the way the world approached exercise and nutrition.
Weider, with his brother Ben Weider, founded the International Federation of Body Builders (IFBB) and was the creator of the Olympia bodybuilding contents.
His fitness centric business endeavors resulted in the booming home fitness and vitamin and supplement industry we see today. He created and popularized fitness equipment - everything from machinery to weights - and his belief in nutritional supplements played a key roll in the booming vitamin and supplement industry.
Weider's column, Ask Joe Weider, was a nationally syndicated column that highlighted new fitness and health trends on a weekly basis.