It's an ironclad principle. Media coverage of the quadrennial Republican and Democratic conventions is a laboratory exercise to demonstrate how shamelessly partisan our political reporters truly are.
In this topsy-turvy year, it would be obvious for the media to proclaim that the Democratic convention went much more smoothly, was professionally organized and had a greater star-power presence. As usual, the Democrats squeezed a lot more free time out of the networks. Their celebrities spoke far into the 11 o'clock news hour. Trump, on the other hand, closed with a fizzle the first two nights, featuring a (boring) general and a former soap opera star.
Trump did not deliver the promised hoopla, but it really made no difference. The press was just not going to project a successful convention for the GOP. It never does.
It is a metaphysical truth: The networks engage in a partisan double standard. They've done it for decades.
The easiest measurement is tone. Media "analysts" always find the Republican convention to be overflowing with acrimony — even hatred. This year was true to form. They can't stomach the idea that someone would say mean things about Hillary Clinton.
The retired anchormen came out to carp. CBS's Bob Schieffer complained Clinton had been accused of everything, including "the diphtheria epidemic." On NBC, Tom Brokaw lamented the GOP was trying to "work up a big hate for Hillary." Over on MSNBC, Chris Matthews despised Gov. Chris Christie's speech so much he called the convention a "brewing up of almost a witch-like ritual," a "festival of hating Hillary," tossing in adjectives like "bloodthirsty" and "blood-curdling" to describe the delegates' cheers and applause.
But say something insulting about Trump and not only is the statement not negative — it's acceptable truth-telling. During the first two days of the DNC speakers called Trump a con man: He "cheats students, cheats investors (and) cheats workers." He "rejects science" and would take America "back to the dark days when women died in back alleys." He promotes "racial hatred" and is "making America hate again."
Media Research Center analysts studied ABC, CBS, CNN, MSNBC and NBC coverage from 9 p.m. till midnight on the first two nights of each convention. During the GOP convention, journalists scolded the Republicans for negativity 63 times. During the same time slot at the DNC, viewers heard only five such comments from reporters, a more than 12-to-1 advantage.
The networks also betrayed their rooting interest by deciding the Republican-produced videos were untrustworthy propaganda that shouldn't be aired, while the Democrat-produced videos were fascinating entertainment. During the Republican convention, CNN only showed three Republican-made videos, none of which attacked Democrats. The Republicans' Monday-night videos attacking Democrats over the 2012 Benghazi fiasco and the Fast and Furious scandal were major presentations. CNN skipped them. But during the Democratic convention, CNN chose to air 18 of the party's scheduled videos, six times more than the GOP. The minute-to-minute count was 62 minutes for the Democrats to just 14 for the Republicans. CNN routinely showed the party-produced videos promoting star speakers, including both Obamas and both Clintons.
The networks pine to invite Democrats to trash Republicans during their convention, which is just fine, except it's never the reverse. CBS aired four minutes of Hillary Clinton trashing Trump in its prime-time coverage, but it never balanced that with a Republican taking her to task in Philadelphia. MSNBC's Brian Williams promised they would balance their interviews. What was his idea of balance? They interviewed five Democrats in prime time during the GOP convention, but offered zero Republican interviews when the shoe was on the other foot.
Two weeks of network coverage with this dramatic tilt underlines why the media's credibility is in the toilet. They're not even trying to be fair. They are vested entirely in the success of the Democrats.
L. Brent Bozell III is the president of the Media Research Center. Tim Graham is director of media analysis at the Media Research Center and executive editor of the blog NewsBusters.org. To find out more about Brent Bozell III and Tim Graham, and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.