Social Media For Motorcycles

By Julie Price

March 17, 2014 4 min read

If you're a motorcycle enthusiast in any way, shape or form, you can get a daily -- or even hourly -- dose of biker life on social media. With so many options, it can feel as if there are almost too many to choose from, but just like anything in life, you can find exactly what you want if you know what you're looking for.

First, think of your favorite motorcycle make. Is it a Harley? A Ducati? A Suzuki sports bike? Whatever it is you love, you can usually find it on Instagram, Twitter, Facebook or any of the other social media outlets available. Instagram is definitely the most popular and easiest way to find all of the latest bike updates. When you search the app, you can search specifically by brand or hashtag. Some of the more popular Instagram handles include:

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It's also a good idea to look and see whom the people you are following are following. For example, @harleydavidson follows @dicemagazine (an underground motorcycle magazine) and @amaproflattrack (the account for the Grand National Championship). And @suzukicycles follows @hartluck (motorcycle racer Carey Hart), @dirtridermag (the largest off-road and motocross magazine in the world) and @cyclenews (the latest news in the cycling world).

Instagram is such a powerful tool for building the exact biking social community you want to create. If you want to focus more on the models and makes, the racers themselves, or perhaps even a niche, like vintage motorcycles, you can easily follow whom you want, and then your updates and notifications will make you feel like you're out there on the open road, revving up and ready to go.

There is also an unlimited amount of video content available. YouTube and Vimeo are great places to start building a fuller social media experience. Custom motorcycle engineer Shinya Kimura has some beautifully shot content that streams on Vimeo ( While he doesn't speak English, subtitles are a part of the footage, so the journey is easy to follow.

Motorcycling YouTube users have also built up large subscriber followings by providing constant videos. They are full of personality as well. Here are a few of the most subscribed to YouTube channels by username:

There are also some popular bloggers. Check out these and find the voices you like most:

And lastly, make sure to check out Pinterest, where you can create your own vision board by pinning and repining other posts. Here are some great motorcycle Pinterest boards to start with:

And some motorcycle pinups just for fun:

Have fun finding your social community, and take your time! This is your own little world you're building after all, and you get to create the real-life biker dream you want to come true.

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