Wal-mart, Shampoo And Cavemen

By Jack Newcombe

March 30, 2012 4 min read

To some people, Wal-Mart has a bad reputation.

Strip clubs, tattoo parlors and even bars should be used to having a smattering of protesters when a new location opens. Lap dances, body art and binge drinking are not always considered family-friendly.

But Wal-Mart is a discount department store. Yet new stores can cause the same negative visceral response as the above-mentioned "vice"-promoting establishments.

Wal-Mart is the embodiment of the American dream. Founded by Sam Walton in 1962, the family business has grown into one of the most profitable companies in America. But that's not what makes some people upset.

Some people see Wal-Mart as a giant corporation that only cares about profits regardless of whether that means destroying the environment. One of the main causes of the public's negative perception of Wal-Mart is that it was thought that Wal-Mart did not care about anything "green" other than the dollar. For whatever reason, that sentiment stuck to Wal-Mart.

As a result, Wal-Mart wanted to do something about it and to change public perception. The company tried to get its staff on board with various techniques, but nothing really worked until management started promoting the money that they could save by becoming a greener company. They could save money on fuel consumption, paper and waste disposal -- all good for the environment and all good for Wal-Mart's bottom line. It is a win-win.

Saving money is a common positive result of cutting back on consumption. It works for Wal-Mart and should work for individuals, as well, when it comes to personal hygiene.

Comedian Adam Carolla discussed this very topic on his podcast recently. He said that we as a society do not need all this soap we are being told to use and that "all the products, the billion-dollar industry, the infomercials -- 'we take your pores and open them, then close them, then you grow new pores' -- it's all nonsense."

Carolla then proceeded to say that he does not wash his face and that while getting a facial, he was complimented about how great his skin is. His response was that he never uses soap, moisturizer or cleanser.

Carolla admits that most people respond with "yuck, you're gross." However, Carolla believes that "your face was not meant to be scrubbed with this much of something that comes from a factory in the middle of the country."

Shampoo is supposed to strip your hair of dirt, but it takes with it much of the natural oil that your scalp produces in order to help you. Conditioner is supposed to moisturize and essentially add back everything that you just stripped out with your shampoo, but if you don't strip it away in the first place, you don't need to add it back.

You're spending money on shampoo; you're spending money on conditioner; and now you've dumped two chemicals of some sort into the drain. But you can avoid all of this by doing less: Stop washing your hair.

Try it. Go two days and then three days and then a week and then a few weeks, and see the difference.

The human race has been on this planet for a lot longer than Herbal Essences has been producing commercials featuring women moaning in the shower.

We understand this concept when it comes to food. Fad diets that embrace a more simplistic way of eating are wildly popular. "Rawism" involves eating only raw, unprocessed foods. The "Paleolithic (or caveman) diet" is a trendy diet in which one eats what a caveman would eat; unfortunately, Swedish Fish are not included.

We get it. We get that chemicals, preservatives and additives are bad when it comes to what we put in our body. Then why shouldn't we apply that same logic to what we put on our body?

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