Magic Wand

By Chandra Orr

July 18, 2008 5 min read

MAGIC WAND

Lush lashes take just a little sleight of hand

By Chandra Orr

Creators News Service

Fashion trends come and go, but one thing never changes: Bigger is always better.

It seems like every season cosmetic companies launch "the next big thing" in mascara, and this fall is no exception. The latest magic wands and mystic potions promise maximum volume with minimal effort. But it also takes a steady hand and the right technique to get those mega lashes you see in magazines.

"Mascara is the No. 1 eye-enhancing product," said Risi-Leanne Baranja, editor-in-chief of the beauty product review site Palacinka.com. "It can totally transform the eye, making a woman look more awake, younger and, of course, sexier."

THE TRENDS

"The biggest mascara trends this fall are rubber brushes and spinning or rotating brushes to more evenly distribute the mascara," Baranja said.

Forget traditional twisted nylon-bristle brushes. Molded rubber brushes are the next big thing.

Moldtrusion brush mascaras, like CoverGirl LashBlast Mascara ($7.50), feature soft, flexible, precisely placed thermoplastic bristles that better conform to the lashes for a more even application.

LashBlast maxes out volume with a bigger core to hold more mascara, more bristles for better coverage and spherical wax particles for additional volume. The end result? Thicker lashes with fewer strokes and no clumps.

Spinning brushes, like SPINLASH mascara by Akasha ($15), rotate gently to curl, coat and separate lashes while removing clumps. As an added bonus, SPINLASH also applies a perfect coat of liquid eyeliner. Just hold the brush at the base of the lashes and pause for a moment before stroking upward. SPINLASH features the new molded-brush design and a touch-sensitive control pad to control rotation.

New, gentler mascara formulas are also big this fall. Beauty Benefits Beyond Nourishing Mascara ($6), for example, uses golden seaweed, soy protein and potent antioxidants to nourish, condition and strengthen lashes. The cocktail restores hydration for a glossy black sheen.

THE TECHNIQUES

"Mascara transforms stubby eyelashes into long, lush beauties in a matter of minutes, making them more defined and more noticeable," writes makeup artist Linda Randall, author of the upcoming book, "Makeup Artists: The Ultimate Listing Guide for Makeup Artists, The Who's-Who in the Industry."

For smooth, smashing lashes, Randall offers the following tips:

-- Use a lash curler to prime lashes. You'll use less mascara, which means fewer clumps and smudges.

-- Apply mascara to the upper lashes first. Start at one corner and swipe the wand from the base of the lashes to the tips. Use just the tip of the wand to gently apply mascara to the bottom lashes. Use a delicate hand to avoid smudging under the eye.

-- Multiple coats of mascara are fine, but sometimes less is more. The more layers you add, the bolder the look. For a natural feel, stick to just a few swipes of the wand. "The more coats of mascara that you apply, the more dramatic the eye," Randall explained.

-- Don't let the first layer of mascara dry completely before adding additional layers. It leads to clumping.

-- Choose the right hue. Black mascara is the classic choice -- and for good reason. It works well on just about everyone, though it can look harsh on some blondes. Soften the look with brown-black mascara. Choose blue mascara to brighten blue eyes. Choose violet or purple mascara to make brown eyes pop.

-- Choose the right style of mascara. For short eyelashes, opt for mascara that lengthens and thickens. For scarce eyelashes, choose thickening mascara in soft brown or soft black and use a light hand when applying. For a dramatic evening look, choose mascara that offers maximum volume and apply multiple layers.

(c) Creators News Service

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