What Will You Do for Giving Tuesday?

By Carrie Schwab-Pomerantz

November 28, 2016 6 min read

Dear Readers, While Black Friday and Cyber Monday may kick off the holiday buying frenzy, to me one of the best days of the season is Giving Tuesday. And apparently a lot of other people think so too. Inaugurated in 2012 and celebrated on the Tuesday after Thanksgiving, this international day of giving kicks off the charitable season, when many focus on holiday giving and volunteering in their community. It has now become a global movement, with 71 countries with 30,000 organizations participating worldwide. Add to those impressive numbers the fact that, in 2015 alone, $116.7 million was raised online for charitable causes and you can see what a successful celebration this has become.

I'm a fan because I believe charitable giving can be an important part of just about everyone's life. And it's not just about giving money; it's about having the commitment to help others — no matter your age or resources. But to turn this idea into reality, we all have to take action. Here are some Giving Tuesday ideas to help you make your own contribution this year.

Put your passions into play

With so many worthy causes out there, choosing which charities to support can be the first big challenge. So start with what's important to you. Are you passionate about education? The environment? Social justice? Has a specific organization made a difference in your life or the life of a loved one? Here's a chance to give back and make positive change.

You might also look to your own community. Whether it's a local food bank, a scholarship fund for a neighborhood school or a struggling homeless shelter, making a financial contribution that will not only benefit a cause you believe in but also have a local impact can give your donation extra meaning.

Be strategic

Most people can't give to every organization they'd like to support or make a big donation all at once. To narrow down your personal list of favorite charities, first think about where your donations will make the most difference, then choose the top three. You may want to do a little extra research by comparing charities at an independent online rating service such as charitynavigator.org or charitywatch.org.

Once you've made your choices, decide on a dollar amount you can afford and apportion that money accordingly. You don't have to give the same amount to each charity nor do you have to give all the money at the same time. For instance, you could consider making an ongoing donation over a specified time period rather than a one-time contribution.

Get involved

Giving isn't only about money. It can also be about time and expertise. For instance, I know many retirees that regularly contribute their time to elementary school reading programs, senior centers, or neighborhood outreach services. Others with computer knowledge or accounting experience or writing skills have found groups and organizations in need of their specific know-how.

From serving meals at your church to delivering library books to the homebound, there are myriad ways to get involved either on a one-time or ongoing basis—and there are countless organizations that need volunteers to accomplish their goals.

Consider a Charitable Gift Account for easy, tax-smart giving

If you want to make charitable giving an ongoing part of your financial plan, in my mind there's no better way than a Charitable Gift Account (also known as a donor-advised fund). You can open one with a tax-deductible contribution of as little as $5,000 and then use the funds to make grants to any public charity over time. (And if you donate appreciated stock, you not only get a tax deduction, you also avoid having to pay capital gains taxes.) You can then make additional tax-deductible contributions, often for as little as $100.

The documentation and recordkeeping are generally taken care of for you; you have easy online access and can even recommend grants online; and you'll have a complete history of your giving. Plus, you can invest your money in the meantime, potentially increasing your ability to give.

Join in and share the spirit

Giving Tuesday has caught on around the world through the power of social media and the generosity of people who want to bring about real change in their communities. Many corporations have joined the movement by establishing their own initiatives and gift-matching programs to encourage employees to redefine the gift-giving season.

Whether your own charitable giving is a once-a-year event or you have the means to share your good fortune year-round, I hope you'll make Giving Tuesday a part of your personal holiday tradition. Give as you can — and spread the word through your own social media contacts. Giving Tuesday represents a generosity of spirit that can enrich us all.

Carrie Schwab-Pomerantz, CERTIFIED FINANCIAL PLANNER(tm), is president of Charles Schwab Foundation and author of The Charles Schwab Guide to Finances After Fifty, available in bookstores nationwide. Read more at http://schwab.com/book. You can e-mail Carrie at [email protected] This column is no substitute for an individualized recommendation, tax, legal or personalized investment advice. Where specific advice is necessary or appropriate, consult with a qualified tax advisor, CPA, financial planner or investment manager. A donor's ability to claim itemized deductions is subject to a variety of limitations depending on the donor's specific tax situation. To find out more about Carrie Schwab-Pomerantz and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at www.creators.com.

DIST BY CREATORS SYNDICATE, INC. (#1116-3710)

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