John McCain was trained as a fighter pilot. In his selection of Sarah Palin, and in his convention and campaigning since, he has shown that he learned an important lesson from his fighter pilot days: He has gotten inside Barack Obama's OODA loop.
That term was the invention of the great fighter pilot and military strategist John Boyd. It's an acronym for Observe, Orient, Decide, Act.
"The key to victory is operating at a faster tempo than the enemy," Boyd's biographer Robert Coram writes. "The key thing to understand about Boyd's version is not the mechanical cycle itself, but rather the need to execute the cycle in such a fashion as to get inside the mind and decision cycle of the adversary."
For a fighter pilot, that means honing in above and behind the adversary so you can shoot him out of the sky. For a political candidate, it means acting in such a way that the opponent's responses again and again reinforce the points you are trying to make and undermine his own position.
The Palin selection — and her performance at the convention and on the stump — seems to be having that effect. Obama chief strategist David Axelrod admitted of the Palin pick: "I can honestly say we weren't prepared for that. I mean, her name wasn't on anybody's list." But it was known that McCain's VP adviser had traveled to Alaska, and anyone clicking on youtube.com could see Palin's impressive performance in political debates. The McCain campaign shrewdly kept the information that she was on the short list and that she was the choice to a half-dozen people, who didn't tell even their spouses. The Obama team failed to Observe.
Then they failed to Orient. Palin, as her convention and subsequent appearances have shown, powerfully reinforces two McCain themes: She is a maverick who has taken on the leaders of her own party (as Obama never has in Chicago), and she has a record on energy of favoring drilling and exploiting American resources. Instead of undermining these themes, they dismissed the choice as an attempt to appeal to female Hillary Clinton supporters or to religious conservatives.
Then team Obama and its many backers in the media failed to Decide correctly, so when they Acted they got it wrong.
Their attacks on Palin tended to ricochet and hit Obama. Is she inexperienced? Well, what has Obama ever run (besides his now floundering campaign)? Being a small-town mayor, as Palin said, is like being a community organizer, "except that you have actual responsibilities."
Is she neglecting her family? Well, how often has Obama tucked his daughters in lately? For more than a week we've seen the No. 1 person on the Democratic ticket argue that he's better prepared than the No. 2 person on the Republican ticket. That's not a winning argument even if you win it. As veteran California Democrat Willie Brown says, "The Republicans are now on offense, and Democrats are on defense."
Perhaps the Obama campaign strategists expected their many friends in the mainstream media to do their work for them. Certainly they tried. But their efforts have misfired, and the grenades they lobbed at Palin have ricocheted back and blown up in their faces. Voters are on to their game.
Pollster Scott Rasmussen finds that 68 percent believe "most reporters try to help the candidate they want to win" and that 51 percent — more than support McCain — believe the press is "trying to hurt" Sarah Palin. The press and the Democratic ticket are paying the price for decades of biased mainstream media coverage.
I am not the only one to notice that John McCain and Sarah Palin have gotten inside the Obama campaign's (and mainstream media's) OODA loop. Blogger Charlie Martin sprang into pixels on www.americanthinker.com before I could spring into print with this column. But as I write, Barack Obama is in his second daily news cycle of explaining why his "lipstick on a pig" comments are not a sexist attack on the hockey mom who compared herself to a pit bull with lipstick.
Robert Coram describes what can happen when one player gets inside another's OODA loop. "If someone truly understands how to create menace and uncertainty and mistrust, then how to exploit and magnify the presence of these disconcerting elements, the loop can be vicious, a terribly destructive force, virtually unstoppable in causing panic and confusion and — Boyd's phrase is best — 'unraveling the competition.' ... The most amazing aspect of the OODA loop is that the losing side rarely understands what happened."
John Boyd would have been a terrific political consultant.
To read more political analysis by Michael Barone, visit www.usnews.com/baroneblog. To find out more about Michael Barone, and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.
COPYRIGHT 2008 CREATORS SYNDICATE INC.

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6 Comments | Post Comment
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The best article I have seen so far... and I have read many from both sides. Jewels
Comment: #1
Posted by: jewels
Sat Sep 13, 2008 5:49 AM
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Richard Fernandez, one of the best and most underrated bloggers, has been across this for weeks. Check out http://pajamasmedia.com/richardfernandez/2008/08/06/boyd-versus-alinsky/
Comment: #2
Posted by: Peter Watt
Sat Sep 13, 2008 7:38 AM
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Yipee Michael! Someone else has written, with far greater news-spreading-ability, what I said the first SECOND I heard about McCain's pick of Sarah Palin.....
'NEVER PICK A FIGHT WITH A NAVY FIGHTER PILOT! THEY WILL WIN EVERY TIME!"
We are very familiar with the 'warrior' culture of our Naval Officers. My husband is USNA, Class of 1972 and we currently have a Second Class Midshipman there now, Class of 2010, an Arabic major with plans for a Marine Commission.
Over the years we have been exposed to this culture of men, cut from a cloth of a depth of inner strength, personal sacrifice, fierce patriotism, an incredible risk-taking sense and a tender, humble sensitivity that seems to bring what appears on the surface as an impossible combination of one's personality together in what our modern military calls our Fighter Pilots, SEAL Teams, Special Forces and the like.
The Obama people have ABSOLUTELY NO IDEA how to face the person John McCain is.
Thank you Mr. Barone for your brilliant essay!
Comment: #3
Posted by: Diane Peske
Sat Sep 13, 2008 2:47 PM
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This is a complete waste of space and the reader's time. What does this column have to do with McCain's stance on the issues that affect the country? We are fighting two wars, suffering through an economy in free fall, and facing long-term environmental problems. Instead of discussing any of this, Michael Barone is writing puff pieces. It's the media again, focused on superficial issues instead of serious ones. The issue in this election is not whether John McCain is an honorable man -- no one questions this, or at least no one did until he started defending a running mate who voted for the bridge to nowhere before she voted against it. The issue in this election is which team has the best policies to guide this country. There's plenty of room for debate -- but this column doesn't give us any new material to make informed decisions. It's the sort of journalistic cheerleading that gives the media a bad name.
Comment: #4
Posted by: NWTurtle
Sat Sep 13, 2008 8:43 PM
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Re: NWTurtle; Sir... Let me digest this article for you... What the Mr. Barone is telling you is that audacity is a tactic of victory. It is not; but it is a delay of defeat. R.E. Lee was audacious. He was a lifer, and he knew better than most that victory over the Union was impossible, and he told of what sacrifices were required to make even stalemate possible. But Mrs. Palin is beyond audacity. She is Mccain's Gettysburg. She wants to pre-empt the message of change. She wants the woman's vote. I think most women can tell a man in panties when they see one, and so can a lot of men. And she will have the religious right because they are reflex voters, and the devil in hell could get their vote if he could only ring their bells. Ultimately, she is a polarizing figure, far worse than Mrs. Clinton. And here, just as at Gettysburg, audacity is not the right tactic, but interior lines, and a good defense, which Mccain has ruined by putting a novice in line for the presidency. She is an insult to the office, and it points out how right the founding fathers were to leave that as a consolation prize. With Mrs Palin, this election left issues behind to marry up with ideologies, and ideologies have been running this country for far too long. Ideals are no substitute for the sort of rational pragmatic leadership the democrats can offer. The time for a fixed offense, based upon fixed ideals that is the offensive sort of campaign Americans have grown to hate should be behind us forever. Like the Campaign Mrs. Clinton ran, it is meant to spoil the election, to spoil change, and to spoil the country. It is not aimed at a victory we can all enjoy, but at a defeat the whole country must suffer. We know, if the republicans win, we all lose. We just have to hope that the working people of this country do not hate blacks and attorneys enough to shoot themselves to hit one of them. And I don't think that is too much to ask... Thanks... Sweeney
Comment: #5
Posted by: James A, Sweeney
Sun Sep 14, 2008 9:09 AM
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Great comments. (Minor editing notes: The word you want is "home", not "hone". The latter means to sharpen. Also, the correct quote is, "I guess a small-town mayor is sort of like a 'community organizer,' except that you have actual responsibilities.")
Comment: #6
Posted by: Bill M
Mon Sep 15, 2008 6:01 AM
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