Rubes Animation in Newport Beach Film Festival

Newport Beach, California (April, 2007) – MOOLA, a comedy/drama starring William Mapother (IN THE BEDROOM, LORDS OF DOGTOWN) and Daniel Baldwin (PAPARRAZI), will have its world premiere at the Newport Beach Film Festival on Friday, April 20, 7:30pm, featured in the “Friday Night Showcase Series” at the Regency Lido Theatre. Cast also includes Treat Williams (MS. CONGENIALITY 2: ARMED AND DANGEROUS), Efren Ramirez (NAPOLEAN DYNAMITE), Charlotte Ross (NYPD Blue), Curtis Armstrong (RAY), Annabelle Gurwitch (DADDY DAY CARE) and Doug Hutchison (THE GREEN MILE/THE SALTON SEA).

Popular syndicated cartoonist Leigh Rubin fashions his famous cow cartoon strip RUBES specifically for this film in a very witty and creative opening sequence, that ties in the films title MOOLA and the comedic theme of the story. See a preview and get more information on the official movie site

In competition and for consideration in the comedy category, MOOLA is the story of best pals and business partners Steve and Harry, who’s failing company lands the ‘deal of a lifetime’ to bring their business and lives out of the dumps -- with the help of dairy cows in heat, greedy moguls and ultimately, the bonds of friendship.

Directed by Don Most, of Happy Days fame, in his first comedy feature. Don’s previous film THE LAST BEST SUNDAY premiered at the 1999 Seattle Film Festival and won “Best Feature” at the Telluride Indie Fest. “Directing these wonderful actors was like a master class in acting for me” states Don Most. “I’ve been an actor all my life, but directing has now given me a new perspective on the process and the relationship between director and actor. It has been a magical experience.” Don will be speaking on a director’s panel at the seminar series “Vision and Craft: The Art of Filmmaking” Saturday, April 21, 4:00 – 5:30pm at Edwards Island Cinema.

Comedic performances by leads William Mapother, in his first leading role, and Daniel Baldwin, a Newport Beach resident, allow the audience to both relate and empathize with the main characters, who are simply trying to manage “life” and the road of success. Based on true events, this film is a refreshing and sophisticated look at the American dream.

Produced by Deal Me In LLC in association with Freeze Frame Entertainment’s Lamese Williams (CONTRADICTIONS OF THE HEART) and Cary Glieberman (FORGET ABOUT IT), executive produced by Stan Holland (THE HAMILTONS) and co-produced by Renee Panichelli. Story by Stan Holland and Don Most, screenplay by Jeffrey Arbaugh. The film is repped by Rainstorm Entertainment. Tickets are available online at

About Leigh Rubin – creator of RUBES cartoon
Please visit

About Newport Beach Film Festival
The eighth annual Newport Beach Film Festival runs April 19-29, 2007 and will highlight more than 350 films from around the world, including features, shorts, documentaries, and animation. Festival tickets and the film program are available online at or by calling (866) NBFF-TIX.

About Rainstorm Entertainment
Rainstorm Entertainment was launched in 2002 by Steven G. Kaplan and Gregg L. Daniel, with the backing of private equity capital. The Company’s credits include “TERROR TRACT,” “THE BIG EMPTY,” “F*CK,” “RED WHITE BLACK & BLUE,” “BIG BAD WOLF” and “LOST COLONY.” Rainstorm’s mandate is to produce high-quality, commercially viable, talent-driven feature films by writers and directors who have compelling stories with unique visions. Rainstorm is a privately financed development, production and sales company that partners with other capital sources including equity investors and distributors to develop, produce and sell such original story-driven feature films. The Company invests in projects and represents third party filmmaker’s films with careful consideration of its financial partners by identifying projects with reasonable budgets needing finishing funds or significant equity contributions; in return, the Company and its investors receive fees, equity and/or a share of the backend. Upcoming projects include BOB THE IMPALER, OLD SCRATCH, LONG TIME GONE and LUCKIEST GUYS ON EARTH!

About Freeze Frame Entertainment
FREEZE FRAME ENTERTAINMENT, LLC was founded by former Talent Agent, Renee Panichelli and former Casting Director, Lamese Williams. Scott Fish, already an established manager joined Freeze Frame as a partner in September of 2007. Freeze Frame is a bi-coastal, management and production company. Their mission as talent managers is to help their roster of multi-faceted clients build a body of diverse work in film, television and theatre. As producers, Freeze Frame’s mission is to create projects for and with their clients that are entertaining, educational and commercially viable regardless of genre.

MOOLA is the first full-length feature to be produced under the Freeze Frame Banner. Lamese and Renee co-produced their second feature, BLACKOUT starring Jeffrey Wright, Saul Rubinek and Zoe Saldana. BLACKOUT will premiere at the Tribeca Film Festival this spring. Their third and fourth features are scheduled to shoot in the summer of 2007. Freeze Frame has four features, a documentary, three pilots and a mini-series in various stages of development.

Press Inquiries: Tracy Balsz 213-705-7201