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Susan Estrich
10 Feb 2012
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My Toyota

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It was a great car. A 1981 Toyota Corolla, white with blue interior, and no extras. Exactly $5,000 — $1,000 down, the rest financed. To be honest, I really wanted a Honda Accord. My mother had one, and what a dream that car was. But it was also $1,000 more, and while that might not sound like so much, believe me, it was. So I "settled" for the Toyota. After nine years behind the wheel of a 1972 yellow Ford Maverick, it seemed like a very significant step up.

And it was. I don't remember that car breaking down in the seven years I drove it. Not once. My goddaughter nicknamed the Maverick "clunker" for obvious reasons. Not the Toyota.

There was a flat tire or two along the way, but that is hardly the car's fault. Someone broke into it (with all my clothes inside) when I drove to Washington, D.C., in 1984 to work on the party platform, but you can't blame the car for that. Of course it didn't have an alarm. For goodness' sake, it didn't have air conditioning or electric windows or a cassette player. It wasn't a traveling entertainment center. It was a car, and it was a great car.

I hit people, people hit me, but no one ever got hurt. I spun around on Storrow Drive in Boston a few times during one snowstorm, but I ended up facing the right direction and made it to the airport. No one ever even stole it, which amazed me, since the Maverick got stolen at least twice that I remember.

In the succeeding years, for all kinds of reasons, I never bought another Toyota. When I took my daughter car shopping, full of stories about my wonderful old Toyota, I faced temporary sticker shock. The salesperson, who probably wasn't yet born in 1981, thought I had lost my mind when I told him I'd paid $5,000 for mine. Must've been a really old one, he said, which was at least nicer than saying the same about me, even if that was what he was really thinking.

But even if I am a long-lapsed Toyota driver, I have always maintained my loyalty to the company.

Good cars, I told my kids. Good cars, I told my babysitter (before getting her the Honda she wanted). Good cars, I've told my friends and relatives. When I rent cars, I always request Toyotas.

So it is with some sadness that I have watched Toyota struggle in the wake of recent reports about safety issues. Floor mats? I drive a fancy German car, and the floor mats get stuck under the accelerator pedal all the time. I push them out of the way. Sudden acceleration is another story, and if the gas pedals are indeed defective, it is only right that Toyota recall them, fix them and compensate those who were injured on account of them.

But is Toyota really "worse" than any other car company? Do they deserve public excoriation? Should the legions of loyal Toyota drivers and owners turn their backs on the company? Why?

Cars are very complicated machines, as we all know. The more complicated they become the more opportunities for things to go wrong in ways that even those who build them do not entirely understand. It's just not possible or plausible that Toyota is the only car company out there struggling to keep up with its advanced technology.

I once bought a Mercedes whose transmission was on its way to falling out, a fact that the dealer didn't acknowledge until I brought a male friend with me to the service department. Then there's my daughter's 5-year-old Volvo, which has an outstanding recall notice on the fuel tank — they have to take care of the 2001-2004 models before they'll fix hers. One of the first cases I worked on as a law clerk a few decades ago involved defective carburetors, which GM was arguing should no longer be considered substantial, since they had managed to delay the case so long that there weren't many on the road anymore.

It was right for Toyota President Akio Toyoda to apologize for the accidents caused by the car company founded by his grandfather. Toyota should apologize and take responsibility. It would be wise to offer rebates and incentives to get the next generation of buyers into its showrooms. The lawyers will do well. But if you ask me, Toyotas are still great cars.

To find out more about Susan Estrich and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at www.creators.com.

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Comments

14 Comments | Post Comment
Toyota, Mercedes, Volvo probably all cars NOT built by UAW. What about UAW cars "clunkers"?

Typical Democrat liberal. All for the American worker with someone else's money. BUT never putting their money where their mouth is.
Comment: #1
Posted by: JayS
Wed Mar 3, 2010 7:04 AM
Toyota, Mercedes, Volvo probably all cars NOT built by UAW. What about UAW cars "clunkers"?
Typical Democrat liberal. All for the American worker with someone else's money. BUT never putting their money where their mouth is.
Comment: #2
Posted by: JayS
Wed Mar 3, 2010 7:04 AM
Toyota has assembly plants here in the US. I'd like to know if the faulty cars were made here or in Japan.
Comment: #3
Posted by: Pat Riley
Wed Mar 3, 2010 7:53 AM
I drive a 2002 4Runner with 107,000 miles on it. It is one of the best cars I've ever owned. If I went car shopping today I'd go back to my Toyota dealer and purchase another 4Runner. I've owned Fords, GM and Chrysler products in my life time, my 4Runner is by far the best.
Comment: #4
Posted by: Bill
Wed Mar 3, 2010 8:07 AM
Cars are merely necessary evils in our mobil society. Some are made better than others and you pay more. Also, the more advanced the techonolgy the more there are going to be problems. Expensive and costly problems!
Comment: #5
Posted by: Early
Wed Mar 3, 2010 8:28 AM
Susan you are a typical liberal. Liberals always say they are pro-union, they were always complaining because President Reagan wouldn't do something for the homeless, they are always complaining because Americans don't have good-paying manufacturing jobs, but they all go out and buy foreign cars built in non-union factories.
Comment: #6
Posted by: George Cox
Wed Mar 3, 2010 1:55 PM
Well said, Susan. And I still love my 12 year old Camry.
Comment: #7
Posted by: Doug Morelly
Wed Mar 3, 2010 6:57 PM
George,
When you and your union buddies will agree to pay for all the repair bills for me, I will buy American. Until then, shut your hole and recognize you have had your butts kicked by folks who build better cars. It is my money and I choose to keep more of it by buying dependable vehicles, not the junk produced by Detroit.
Comment: #8
Posted by: Ken Gardonia
Wed Mar 3, 2010 8:22 PM
Ken, in 1975 American workers' wages were twice that of Japan and Great Britain and equal to Germany's. In the thirty year period from 1975 to 2005, American workers' wages increased half as much as Japan's, Great Britain's and Germany's. In the next thirty years American wages will probably increase only half as much as the other three countries, so if we do not bring manufacturing jobs back to this country, in 2035 your children and grandchildren will not be able to compete for the world's natural resources and commodities, in fact they probably won't even be able to afford those wonderful Toyotas. According to J.D. Powers and Assoc., American made cars have fewer problems than Japanese cars. I am not a union member, and only have one or two friends who used to belong to unions, but the country was more economically sound in the 1950s, 1960s and 1970s when 35% of workers were union. When the stock market crashed in 1929 only 10% of American workers were union, and in 2008 when we had our great economic meltdown only 10% of American workers were union. You've heard the phrase “cut off your nose to spite your face,” I think it applies to you.
Comment: #9
Posted by: George Cox
Thu Mar 4, 2010 7:51 AM
Ken, in 1975 American workers' wages were twice that of Japan and Great Britain and equal to Germany's. In the thirty year period from 1975 to 2005, American workers' wages increased half as much as Japan's, Great Britain's and Germany's. In the next thirty years American wages will probably increase only half as much as the other three countries, so if we do not bring manufacturing jobs back to this country, in 2035 your children and grandchildren will not be able to compete for the world's natural resources and commodities, in fact they probably won't even be able to afford those wonderful Toyotas. According to J.D. Powers and Assoc., American made cars have fewer problems than Japanese cars. I am not a union member, and only have one or two friends who used to belong to unions, but the country was more economically sound in the 1950s, 1960s and 1970s when 35% of workers were union. When the stock market crashed in 1929 only 10% of American workers were union, and in 2008 when we had our great economic meltdown only 10% of American workers were union. You've heard the phrase “cut off your nose to spite your face,” I think it applies to you.
Comment: #10
Posted by: George Cox
Thu Mar 4, 2010 7:56 AM
George,

The conversation is not about wages, the economy or union labor attributes. It is about product quality.

J.D.Power and Associates surveys you mention are for intial quality. Go check the surveys on cars with 70K+ miles and find out how well the domestics rank then. All that glitters is not gold. I am more concerned about cost of maintaining the vehicle after the warranty expires. I own a Honda with 212,000 miles and a Toyota with 151,000 miles that have never been to a repair facility except for routine maintenace items. I NEVER owned a domestic vehicle that I could say that about. Detroit's focus was never on making quality, dependable, long lasting vehicles. It was about the next quarter profit statement. They made their bed and the time to sleep in it has arrived.
Comment: #11
Posted by: Ken Gardonia
Thu Mar 4, 2010 9:25 AM
Well, Ms. Estrich, that is quite an apologia for Toyota, considering that you haven't had one for over
twenty years. Yes, it is true that all car manufacturers have recalls for defects, including those that
are safety related. But the main defects in question have killed many people, and Toyota ignored a
plethora of warning signs and reports, and employed their lobbyists in Washington (some of whom had
previously been employed by the National Highway Transportation Safety Board) to sway that very same
agency to back off when judging possible safety threats to the public. If not criminal, such behavior is
quite reprehensible and should disgust you and countless others who now are blinded by their pride,
ignorance and denial. As in, "who me, I own a Toyota and therefore I am invested not only in the wisdom
of my choice and the infallibility of the brand but, last but not least, my car's resale value. You Toyota
owners protest too much and for all the wrong reasons. Do you not regret that Toyota's efforts to sweep
the mounting safety problems under the table for many years cost the lives of the California Highway
Patrolman and his family only last August,as well as up to fifty others. Where is your outrage?
Do you even know that Mitsubishi faced a similar problem a few years back which also involved a safety
defect, which Japanese law mandated to be reported to the authorities. Tha company failed to do so
despite the highest levels of management being apprised of the problem. As a consequence, the then
head of Mitsubishi is serving time in prison in Japan. Are you aware of this Ms. Estrich? Have you even
done thorough research concerning Toyota? I think not!
Even when Toyota was forced to admit that there was a major problem with unintended acceleration,
they insisted that it only was due to floormats and defective accelerator pedals. but some drivers are now
saying that, even after the "repairs" done under the latest recall, they are still having the same problem.
So Toyota persist in denying that there could be any issue with the electronics and the computer, despite
mounting evidence to the contrary. Does that make you and yours feel any safer Ms. Estrich? I think not!
Sadly, this an "opinion" article which is not supported by the facts, and that amounts to defective journalism.
Your "loyalty to the company" has betrayed you, and I think that you owe your readers an apology.
Comment: #12
Posted by: Julian Baker
Thu Mar 4, 2010 2:50 PM
I once had a Toyota Tercell (after having a Honda Civic as a student , a graduation gift from my grandparents who after surviving the shoah, thought they would spil their grandchidren- we loved the "toys" but they were did not spoil us, lol). It was the greatest car - it NEVER broke down, had no problems and I had to drive in all sorts of weather. I too am involved in all manner of activities, some political prganization, and I could always rely on this automobile. Lee so than any Ford my family ever owned which was a hassle just to have repaired (and more expsenive!) I refused admittedly to purcahse a Mercedes on principle even though I really did want one. Now I have another brand and it's great but I have fond memories of the Toyota. I still worry about the peole driving those Toyotas with brake problems.
As for North American workers, I understand the union's need for money but alas, they seem to organize the already organize and earn more money than most of the population. The company and its workers have priced themselves out of the market and not realized whatt he times are like. I wish the AFL-CIO and the CLC in Canada would start learning how to orgnize IT workers, understanding the new reality of the workplace and not thinking it is still 1970. It's not.
Comment: #13
Posted by: Siobhan
Sat Mar 6, 2010 10:13 AM
Oops, sorry about the errors- what I get for being in a hurry! spil = spoil lee - less (I guess that is why there IS a Preview. The professor in me should have noted this. Oy vey!
Comment: #14
Posted by: Siobhan
Sat Mar 6, 2010 10:15 AM
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