It is time to take a slightly jaundiced look at the goofy guy who seems all ice and innocence: the snowman. Sure, he's loveable and all. But did you realize he's also an inveterate shill?
In a new, meticulously researched nonfiction book, "The History of the Snowman," author Bob Eckstein argues that the three-balled wonder was one of the very first icons to be used in advertising, and perhaps the most successful.
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