After the Don Imus firing over making "ho" jokes at the Rutgers women's basketball team, and in the wake of condemnation in some quarters that there is a most glaring double standard at play here, some black leaders have proclaimed they will rededicate themselves to the larger battle against the destructive nature of the gangsta-rap culture. A new leader is emerging. His name is Russell Simmons.

Simmons is one of a relatively new species in the American entertainment industry ...

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