Recently, Howard Schultz, founder of Starbucks, wrote a memo that got leaked to the press. It outlined all the ways his company was losing its mojo and, by golly, he was right.
Starbucks has blown it.
The stores don't smell like fresh ground coffee anymore, because now they get it pre-packed from some factory. And the baristas don't make the espresso themselves — they press the button, and here's your soulless coffee, ma'am. And by the way: What happened to all the comfy c ...
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