Competition so regularly brings us better stuff — cars, phones, shoes, medicine — that we've come to expect it. We complain on the rare occasion the supermarket doesn't carry a particular ice-cream flavor. We just assume the store will have 30,000 items, that it will be open 24/7, and that the food will be fresh and cheap.
I take it for granted that I can go to a foreign country, hand a piece of plastic to a total stranger who doesn't speak English ... and he'll rent me a c ...
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