Is it wise for a global beverage company to pander to radical politics while alienating a much wider consumer base?

Absolut, the Swedish-owned vodka maker, apparently drinks to that. Last week, my e-mailbox lit up with messages from readers and fellow bloggers about a new Absolut ad catering to Mexican drinkers who believe the American Southwest belongs to them. (That extreme ethno-supremacist idea, of course, is not news to anyone who has paid attention to the massive illegal alien ma ...

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