In the earliest days of television, shows were often supported entirely by one sponsor. There was the "Texaco Star Theater" with Milton Berle. Remember "General Electric Theater" with Ronald Reagan? The corporate patron was held responsible for the content within the program. More to the point, the corporate patron wanted the association with the show it was sponsoring.

Perhaps the best branding of them all was and is Hallmark, with its Hallmark Hall of Fame movies. ...

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