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What Do You Trust More, Medals or Scores?

by Dan Berger

The most widely used marketing tool for wine is the score.

In just about every wine shop you'll find tags on the shelves stating that the above wine got a score from some self-anointed wine expert that supposedly indicates its quality.

But have you ever asked: On what was the score based? Is a wine with a score of 88 really 2 points better than one getting an 86?

Or, more importantly, just how was a score determined? How qualified is that expert at rating wine? And was th ...

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