Wineries with turrets and moats and caves and aeries and gravity-flow grape systems, and automated machinery and crystal chandeliers and world-class wine makers are fun projects that look good and sound good.

But the trappings don't really help to sell wine.

Wine brands, on the other hand, are valuable assets, especially if the people behind those brands are skilled and if the focus on quality wine remains the top priority.

In the last two decades, brands have become valu ...

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