Joe Weider is a legend in the health, fitness and weightlifting world. As creator of the Mr. Olympia bodybuilding contest and founder of magazines such as Men’s Fitness, Shape, and Muscle & Fitness, Joe is the foremost authority on getting and staying in shape. Now, readers can reap the benefits of his years of experience and insight in Ask Joe Weider: Health and Fitness the Weider Way. In the book, Joe provides useful tips and answers the questions of ordinary folks — men and women, old and young — about the latest fitness trends, diet and nutritional supplements, losing weight and building muscle, and workout techniques. He provides specific, detailed workout routines to target particular exercise goals, including building bigger arms, slimming thighs, improving bench-press strength, toning abs after childbirth, and strengthening legs for skiing. Healthy living is a lifetime journey — and in this book, Joe Weider guides the way.
Joseph Weider was a Canadian bodybuilder, visionary and entrepreneur who changed the way the world approached exercise and nutrition.
Weider, with his brother Ben Weider, founded the International Federation of Body Builders (IFBB) and was the creator of the Olympia bodybuilding contents.
His fitness centric business endeavors resulted in the booming home fitness and vitamin and supplement industry we see today. He created and popularized fitness equipment - everything from machinery to weights - and his belief in nutritional supplements played a key roll in the booming vitamin and supplement industry.
Weider's column, Ask Joe Weider, was a nationally syndicated column that highlighted new fitness and health trends on a weekly basis.
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