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Stereotype of Black Women in Super Bowl Ad

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Dear Larry: I was watching the Super Bowl, and there was a commercial about a jealous black woman who got angry with her boyfriend because he smiled at another woman, who happened to be white. The black woman was holding a can of soda in her hand, and she threw it at her boyfriend. He ducked, and the can hit the white woman, knocking her out.

At work, everybody had an opinion. Some people, especially black women, felt it was playing to old stereotypes about black women. The black men, white men and other women didn't have a problem with the commercial.

Where do you come down on this otherwise funny commercial? — Lori

Dear Lori: I am on the side of the majority. I personally didn't have any problem with the commercial.

I agree that black women have a stereotype of being aggressive and domineering toward their partners. One could argue this commercial plays into that stereotype. I would say, "So what?" Who is to say women, regardless of race, should not be aggressive? I see nothing wrong with a woman who is aggressive, nor do I have a problem with a woman if she chooses to be reserved. It is her choice.

If there is a problem with black women's being labeled as aggressive, I would first point the finger at the many black writers, movie producers, comedians, actors and other notable blacks who have furthered this image. For the past 40 years, many have depicted black women as being brassy, forceful and domineering.

As a black man, I find their stereotype to be totally untrue.

Black women, like any other ethnic group, are very diverse, and no one description is accurate.

As an aside, I think blacks limit their opportunities by being so sensitive to everything racial. This commercial gave employment opportunities to several minority actors. Next time, this company will think, "Why should we involve minorities when we risk being unfairly criticized?"

Dear Larry: I really enjoyed reading about your first experience eating chitlins. I, like most whites, thought all blacks loved eating that dish. I was surprised to find out you ate chitlins for the first time well into your adulthood. Your experience made me actually laugh out loud.

Thank you for such an enjoyable column. — Ruth

Dear Ruth: Thank you for the kind comments. But not everybody shared your opinion. Read on for other reactions.

From J.B.: Chitlins are nasty, and you made people think they tasted good. You don't know what you are talking about and should be ashamed of yourself.

From Ed: Who ever said hog guts are black food? I know plenty of non-minorities who love that stuff. I also know many blacks who would not come near them.

This is the same thing as saying watermelon is eaten only by blacks. In fact, I know several blacks who hate watermelon.

From Linda: I was disappointed to read you had told a lie to some fellow workers about eating chitlins. Why would you do that? I have had the highest respect for you but am now a little disillusioned.

To find out more about Larry G. Meeks and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate Web page at www.creators.com.

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Comments

8 Comments | Post Comment
On stereotypes---what Blacks do and do not like:

There are so very many heavy set Black women and their men do not seem to mind. I see young Black men marrying girls who are very overweight. One Black man told me that it is because they were raised with-and like-the Aunt Jemima look. I cannot believe this. Why do they not care about the heaviness of their women?
Comment: #1
Posted by: Ann Powell
Sun Feb 13, 2011 6:41 AM
There *is* something to the stereotype of a jealous Black woman/spouse, but the person who really has to be careful is any White woman making what she thinks is innocent or polite small talk with Black men, or even calling them on the phone for business reasons. Always, always show respect and courtesy towards the spouse first, or risk the Wrath of Khan. It's a matter of etiquette, not morality, but social behaviors that would be perfectly acceptable in "mainstream" (White) society can sometimes go badly awry in other contexts.
Comment: #2
Posted by: Red Ree
Mon Feb 14, 2011 9:21 PM
Call be clueless or call me color blind -- but when I saw that commercial, I didn't even NOTICE who was black and who was white. It didn't even OCCUR to me that they may have been playing off of some stereotype about black women being "aggressive" or "domineering" or "overly jealous." In my opinion, this commercial could have been made with actors and actresses of ANY race. Personally, I just find it kind of pathetic that anyone managed to read some racist plot into it.

As for the comments related to chitlins...I can't decide who I think is more clueless here:

1) Ruth, for honestly believing that all people of a particular race just automatically liked eating a particular food? Really? I can understand honestly believing that "lots" of people of a particular race "tend" to like eating a particular food. But it kind of takes a special kind of stupid to think that a given race has a "chitlin" gene and every last one of them MUST love chitlins. Whatever.

2) JB, who apparently believe that NO ONE ON EARTH could possibly like chitlins just because he or she, apparently thinks they are nasty. I have never had chitlins, so I have no way of knowing what they taste like. But since people do, apparently, still cook them (including at restaurants), there must, in fact be people who like them.

3) Ed, who sounds totally sane in his first paragraph, but then misses the mark when talking about the watermelon stereotype. I have NEVER heard ANYONE suggest that "only blacks eat watermelon." I'm white, grew up eating watermelon and still love it. While I have heard the stereo that "blacks love to eat watermelon" that is a whole lot different from suggesting that no other race on the face of the earth ever eats watermelon.

4) And finally, Linda, who apparently has lost all respect for Larry over a relatively harmless prank he played on his office. You'd think he admitted to cheating on his wife. It was a joke, Linda, one that backfired on Larry himself, so in the end the joke was on him.
Comment: #3
Posted by: Lisa
Tue Feb 15, 2011 9:52 AM
A TV ad stereotyped something or somebody? How extraordinary! They never do that. (Sigh).
Comment: #4
Posted by: Ariana
Tue Feb 15, 2011 10:35 AM
The race of the players wasn't of any concern to me. I was more appalled that we had a woman on TV being abusive to her significant other, and it was supposed to be funny. Abuse is never funny.
-Julie
Comment: #5
Posted by: Julie
Thu Feb 17, 2011 8:31 AM
The race of the players wasn't of any concern to me. I was more appalled that we had a woman on TV being abusive to her significant other, and it was supposed to be funny. Abuse is never funny.
-Julie
Comment: #6
Posted by: Julie
Thu Feb 17, 2011 8:38 AM
Lisa and Julie, Amen.
Comment: #7
Posted by: Lisa in OK
Thu Feb 17, 2011 3:11 PM
@ Ann Powell: you can't be serious.
First of all, invoking one stereotype in order to [what exactly is it that you're doing?] the other is not a good look.
You are right in not buying into that black guys and fat women thing, and the Aunt Jemima lie/cop-out/excuse is incredibly ignorant, regardless of who told you that crap. Black women, like every other women, come in all shapes and sizes, and are loved by every type of men, including black men. If anything, a more appropriate (and statistically legitimate) response is that culturally, black women often don't buy into European standards of beauty. They tend to be more at ease in their looks and physiques. And that confidence translates to attractiveness.
@Lisa: chitterlings are an acquired taste (that I never will). It's a Deep South kinda thing, and its connotations with black people, if it has to go there, derives from the fact that during slavery, it was commonplace for many slaves to be given for sustinence the remnants of what was left from the whites. So they, in essence, turned garbage into gold. So many people have an affinity to it, while others like myself reject it for the same reasons. My people have been free far too long for me to continue eating like slaves. As for the watermelon thing, both connotations are some of the oldest stereotypes in the book; the fact that you aren't aware of that is testament that either many Americans are still clueless about racial stereotypes in this country, or to how far we as a nation have actually come. Again, for that same reason, you will find many blacks who, as matters of conscience, will never touch a watermelon. Ever. (which is too bad for them, and it's their problem. I happen to enjoy watermelon, and I don't apologize for it.)
Comment: #8
Posted by: Therren Dunham
Wed Feb 23, 2011 10:24 AM
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